Understanding the relationship between SEO (search engine optimization) and bounce rates requires a bit of a detailed understanding of the relationship between the two.

SEO (search engine optimization) is the relationship between a group of inter-related factors on any given web page.

The quality content on said given page; the keyword density of the page (which encompasses the number of times particular keywords appear in the quality content, in the links on the page, and in the alt text on the page); the relevancy of the meta tags on the page (title, description and keyword); and the amount of organic linking going on between this page and the rest of your website.

Bounce rate has to do with the relevant SEO on said web page as well as the aesthetics of the page.

Aesthetics (or the beauty of the page) encompasses the attractiveness, ease of use, ease of navigation, content on the page, quality of the pictures, etc. etc. In other words, the overall attractiveness of the page.

The last factor of bounce rate is going to hurt a bit. It’s the fickleness of the visiting crowd.

Many time a high bounce rate signals that you’ve got good, popular keywords that bring people to the page, but…………. they are just browsing. You’ve got tire kickers.

Like shoppers in any mall anywhere, they look in the windows, but it’s not exactly what they were looking for, not at all what they had in mind, or, they’re not sure.

However, before you throw your hands up in the air in disgust, take five.

What bounce rate DOES NOT tell us is whether they bookmarked the page for future consideration, whether something caught their eye and they have to think about it, or whether you just didn’t have what they wanted.

There are ways to counteract a high bounce rate.

Improve and fine tune your SEO, improve your organic linking, fine tune your page content, write articles of interest, link to your blog, and provide diversity with affiliate links of relevant materials are just a few things you can do.

Need help with this? Contact us at Jewelry Collectibles Design and we’ll help you get rid of that high bounce rate, improve your overall traffic flow as well as your SEO.

Newsletters are an invaluable marketing tool. Think about it this way. If people sign up for your website or eBay store newsletter, that means they are interested in whatever it is that you sell and better yet ~ they are one step closer to becoming a customer!

And, if they are already a customer and they signed up for your newsletter it means they have enough of a positive spin on you and your products to want to hear more (and perhaps buy more!)

Many people get discouraged about creating a newsletter and sending it out because generally you are able to see how many of your emails were opened and how many were not. This is in addition to the oft heard “I don’t know what to write” statement that comes across my desk frequently.

That’s where we can help you out! Our newsletter service takes you out of that discouraging mode and puts you into a positive mode instead ~ we help you construct the perfect newsletter just for your business, that perfectly markets your business!

You can choose to have us design a completely branded newsletter in your colors with your logo, completely branded to coordinate transparently with your website, blog or eBay store theme, thus carrying your branding (which is one of your marketing signatures) through to your customers and potential customers.

We design you a very easy to use HTML template with individual sections designed just for your business to maximize your marketing message.

Additionally you can also let us put our marketing and creative writing skills to work for your and we’ll write your newsletter contents for you or revise and tweak your own content and message for maximum marketing effect with our 3 month newsletter marketing package.

It takes time, persistence, faith in yourself and your business and a positive attitude on your part…….. along with an expertly designed and branded newsletter template and content to start turning the un-opened emails into opened ones, to start getting website traffic that turns into sales, and to acquire more subscribers ~ it’s kind of like the Circle of Life. You have to keep that interest alive and always pique more interest with a positive wording and framework.

Already have a newsletter template that is not working for you or needs more punch * pizzazz * power? We’ll redesign it for you!

You’ll be able to use this newsletter template with any application that accepts HTML, so you are not limited to a few venues by any stretch of the imagination.

Try us out! You have nothing to lose except more customers!

To find out more or to purchase this service, click here.

To discuss your needs with us or to address any concerns you may have, talk to us! Contact us by clicking our Message Button to your right!

One of the very important key elements of doing business, both online and offline (brickand mortar) is through networking. It’s a great way to meet people, create new alliances and ultimately win more business.

I work from home and work hard. No sofa lounge lizard watching TV for me! During the day I work on client projects, some are easy, some are fun, some not quite either. They all require an intense degree of attention to detail, diligence and a high degree of precision. or maybe I just think they require all that being as I am somewhat of a perfectionist!

Whatever. I do what I do because I love what I do and I give my clients 110%. it keeps them happy and happy clients are repeat clients who refer others.

By the time evening comes I’m tired. However, my day rarely ends there.

At least 5 out of 7 nights a week are spent networking. An occasional business lunch or dinner with the local chapter of my state business women owners organization for some real handshaking and face to face networking and the rest taling advantage of the many very good networking resources found online.

I spend my time tweaking any given profile, uploading screenshots of my work and completed projects, participating in forums, hooking up with other members, and of course finding new networking opportunities.

I also spend some evenings writing some creative content articles to enhance my reputation as a freelance writer of quality content and of course, making money.

The business of networking and marketing oneself and one’s business can be every bit as tiring as running the business, yet, it can be a rewarding and lucrative way to gain contacts and business as well as expand your overall reach in the search engines.

Joining a local or state business organization or your local Chamber of Commerce is another way to gain very valuable networking leads and exposure.

Volunteering on a committee is yet another way to network and meet potential customers plus it gives people the opportunity to get to know you.

This is important as it helps develop the trust factor. People who know yuo and trust you are much more likely to come to you first for a product or service.

Sure, all of this takes time and so doesn’t leave much room for fun and leisure. Look at it this way ~ you are building solid ground work for future business and business relationships. Out of those relationships comes business and referrals.

No business = no money = no fun and leisure. Personally I don’t mind working hard day and night in order to reap some solid rewards!